Snap Lead Gen Ad Suite - Research-Driven Product Development Strategies

Methods: Quant Survey and Moderated Usability Testing

Public Communication #1

Snap’s SVP of Revenue Product, Darshan Kantak, highlighted the substantial achievements in the Lead Gen Ads performance in the Q2'24 Press Release.

Public Communication #2

Snap highlighted the significant Lead Gen product improvement in Q4 2024 Investor Letter.